FC ST. PAULI 

Since 2016, Blåkläder is the official workwear partner of the legendary football club FC St. Pauli from Hamburg, whose tradition and distinctive attitude in football contexts align with us as a brand.

FC St. Pauli was, when the collaboration began in 2016, one of the most notable and pioneering partners. The space travellers COR Aerospace and the stage workers from the death metal band In Flames were two worth mentioning. rIn addition to the brands’ attitude, the common denominator for these collaborations was that we at Blåkläder chose to focus on the people behind the success.

“Behind a company’s success are all the hard-working people who make the end product possible. It is these people we want to focus on and give them the optimal conditions they deserve,” says Kalle Larsson, Global Marketing Manager at Blåkläder.

The collaboration with St. Pauli was and is no exception. Blåkläder is still today the official sponsor of workwear and supplies St. Pauli’s valuable kit managers and arena staff with workwear and thus give them the right conditions for the hard work they perform daily.

“International companies see FC St. Pauli as an attractive partner, and this makes us proud. Blåkläder is known around the world as one of the best manufacturers of high-quality workwear. We are delighted to welcome them on board “, said Andreas Rettig, Business Manager at FC St. Pauli, when the sponsorship began.

St. Pauli is known for its loyal supporters and unique culture and is one of Germany’s largest football clubs in terms of its number of members. The club plays at the mythical Millerntorstadion near the Reeperbahn in Hamburg.